Who we are

Our website address is: http://anuga.koelnmessenafta.com.

Website Privacy Policy

1. Data controller/contact

a. The data controller responsible under the German Federal Data Protection Act is:

Koelnmesse GmbH
Messeplatz 1
50679 Köln

b. Data Protection Officer

Koelnmesse GmbH
Data protection officer
Messeplatz 1
50679 Köln

e-mail: datenschutz-km@koelnmesse.de .

2. Personal data

a) Personal data in the sense of this privacy policy are any individual information relating to your personal or material circumstances. This includes in particular your name, your date of birth, your e-mail address, your address and your telephone number.

b) Personal data in the sense of this privacy policy also includes information about your use of our website (“access data”). In addition to the access data, personal data is only stored by us when you freely provide us with this information, e.g. in the context of a registration, a survey, a prize competition, a contact query, a subscription to a newsletter or for carrying out an online order. Personal data are also only processed to the extent necessary and only for the purposes to which you have given consent or for legally permissible purposes.

3. Collection and use of your data

3.1 Collection of access data

When you access our website, your terminal automatically transfers data for technical reasons. The following data are stored separately from other data that you may possibly transmit to us:

  • Date, time and duration of your visit to our websites
  • IP address
  • that has been assigned to you by your Internet provider
  • the web page visited
  • the user tool (i.e. web browser, operating system) you have used to access the site
  • the action that you carried out on our website
  • the terms you used in the search engines and in the site search and the search result
  • whether a site was successfully accessed or not
  • what information was called up (incl. downloads)
  • from which server you accessed the website and the website from which you reached the current website
  • These data are exclusively stored for technical purposes and are not at any time associated with a specific person.

The handling of your personal data for the purposes of providing this website and of communicating via this website are carried out on the basis of our legitimate interest pursuant to Article 6 (1) (f) General Data Protection Regulation (GDPR). It is technically necessary for us to process specific personal data (e.g. IP address) in order to provide this website. In order for you to communicate with us, it is necessary for us to handle respective personal data.

In the context of the necessary balancing of interests we have balanced your interest in the respective privacy of your personal data and our interest in the provision of this website and the establishment of contact with one another. Your interest in privacy is outweighed in both cases. If this were not the case, we would be unable to provide this website or to react to your contact query.

3.2 Contact form

If you submit queries to us via our contact form, your details from the contact form including the contact data you have provided there

  • Name
  • First name
  • Activity related with Koelnmesse
  • Company
  • Address
  • Tel. no.
  • Fax number

are saved and processed for the purpose of answering your query.

We collect these data in order to be able to accept and process your query, Article 6 (1) (b) GDPR.

Insofar as we, as described above, process your data for the purposes of accepting and processing your queries, you are contractually obliged to provide us with these data. Without these data we are unable to accept and process your queries.

4. Information on cookies and targeting

4.1 We use so-called browser cookies to collect information about your use of our website. Cookies are small text files that are stored on your hard drive where specific preferences and data regarding the exchange of information between our system and your browser is stored. A cookie generally contains the name of the domain from which the cookie data was sent and information about the age of the cookie and an alphanumeric identification sign. Cookies enable our systems to recognize the user’s device and to make possibly existing settings available immediately. As soon as a user accesses the platform, a cookie is transferred to the hard drive of the respective user’s computer. Cookies help us to improve our website and enable us to offer you a better service that is even-more customized to your needs. They enable us to recognize your computer when you return to our website and so:

  • To store information about your preferred activities on our website and so to orient our website on your individual interests. This includes, for example, advertising that corresponds to your personal interests;
  • To increase the speed with which your queries are processed;

The use of cookies is justified on the basis of our legitimate interest in a needs-based design and the statistical evaluation of our website and the fact that your legitimate interests are not overriding pursuant to Article 6 (1) (f) GDPR.

4.2 The cookies used by us only store the aforementioned data about your use of our website. This is carried out not on the basis of an assignment to you personally, but by the allocation of an identification number to the cookie (“cookie ID”). The cookie ID is not associated with your name, IP address or similar data that would enable the attribution of the cookie to you. You can find out how to prevent the use of browser cookies under Item 5.5.

4.3 Our website uses so-called tracking technologies (you will find further details in Item 6). We use these technologies in order to make the Internet offer more interesting for you. This technology enables Internet users who have already shown an interest in our website to be presented with advertising on the websites of our partners. The display of these advertisements on our partners’ websites takes place based on the use of cookie technology and an analysis of the previous user behaviour. This analysis is carried out using a pseudonym and user profiles with your personal data are not put together.

Should you wish to opt out of this tracking process, you can refuse to allow the setting of a cookie required by this process:

For example, by means of a browser setting that deactivates the automatic setting of cookies in general. Please use e.g. the “Do not track” (“DNT”) option of your web browser.

Please note that you must carry out this step individually for every one of your terminals and/or browsers.

4.4 We work together with business partners who support us in designing our Internet presence and the website to make it more interesting for you. For this reason, cookies from these partner companies are also stored on your hard drive when you visit the website. These cookies automatically delete themselves after a preset time. The cookies from our partner companies are also only used with a cookie ID to collect data that enables our advertising partners to address you with advertising that could genuinely be of interest to you. You can find out how to prevent the use of cookies under Item 5.5.

4.5 Should you not wish the use of browser cookies, you can set your browser in such a way that the storage of cookies is not accepted. Please note that in this case you may only be able to use our website on a limited basis or not at all. Should you wish to only accept our own cookies, and not the cookies of our service providers and partners, you can select the setting “Block third-party cookies” in your browser.

5. Further tools for the purposes of marketing and optimization

  • Use of Google AdWords and Remarketing

We also place advertisements using Google AdWords, in order to draw attention to our services outside the display network. The corresponding advertisements are displayed by Google after a search query on the part of the user.

Cookies are subsequently used to help register on our website how many users reached our website via one of our advertisements. The anonymous statistics that we gain from this process enable us to optimize our advertisements. The cookie is stored with the click on an advertisement.

We also use Google Analytics for the statistical evaluation of the data from AdWords. The storage of the cookies can be prevented using the settings of your browser. In this case your visit to our website also does not appear in the anonymous user statistics.

You will find further information about how Google uses your data in Google’s Privacy Policy under https://www.google.com/policies/privacy/ and under https://policies.google.com/technologies/ads

You can permanently deactivate the use of cookies for personalized advertising by Google by downloading and installing the corresponding plugin provided under the following link: https://support.google.com/ads/answer/7395996?hl=en

The use of Google AdWords and Remarketing takes place on the basis of our legitimate interest in the efficient promotion of our website, the success monitoring of our advertisements and the fact that your legitimate interests are not overriding pursuant to Article 6 (1) (f) GDPR

  • WordPress Privacy Policy

To find more information about the privacy policy of WordPress, visit this website to learn more: https://wordpress.org/about/privacy/

  • WP Job Manager

To find further information about how WP Job Manager accesses and stores information, please visit: https://wpjobmanager.com

  • Sumo for WordPress

To learn about the terms and conditions for Sumo, visit: https://sumo.com/tos. To learn about how Sumo is used and applied to WordPress, visit: https://sumo.com. 

6. Transfer of data

In principle, a transfer of your personal information without your prior express consent will only take place in the following cases:

  • When it is required for the investigation of an unlawful use of our services or for the prosecution, personal data are transferred to the law-enforcement authorities and if necessary to injured third parties. However, this only occurs when there are concrete indications of unlawful or abusive behaviour. A transfer can also take place when it is necessary for the enforcement of terms and conditions of use or of other agreements. We are also legally obliged to provide information to specific public authorities on request. These are prosecutorial authorities, authorities that prosecute misdemeanours punishable by fines and the financial authorities. The transfer of this data takes place on the basis of our legitimate interest in combatting misuse, the prosecution of criminal offences, the safeguarding, assertion and enforcement of claims and the fact that your rights and interests with regard to the protection of personal data are not overriding pursuant to Article 6 (1) (f) GDPR.
  • We rely on contractually bound external companies and external service providers (“processors”) for the provision of the services. In such cases personal data are transferred to these processors in order to enable them to carry out the further processing. These processors are carefully selected by us and regularly checked in order to ensure that your right to privacy remains protected. The processors may only use the data for the specific purposes of the processing as specified by us and are in addition contractually obligated by us to handle your data exclusively in accordance with this privacy policy and the German data protection legislation.
  • In the context of the further development of our business it is possible that the structure of Koelnmesse GmbH changes in that the legal form is changed or subsidiaries, business units or constituent parts are established, purchased or sold. In the event of such transactions the customer information will be transferred along with the part of the company being transferred. We will ensure that every such transfer of personal data to third parties to the extent described above takes place in conformity with this privacy policy and with the relevant data protection legislation.

A possible transfer of the personal data is justified by our legitimate interests in adapting our business form to economic and legal factors as required and the fact that your rights and interests with regard to the protection of personal data are not overriding pursuant to Article 6 (1) (f) GDPR.

7. Transfer of data to third countries

The data can in some cases be transferred in the scope described above to countries outside the European Economic Area (EEA). These countries do not have a standard of data protection comparable with the standard of protection within the EU (e. g. USA, China or India). For the protection of your data, those of our group companies and contract partners located outside the EEA to whom data should be transferred, such as foreign representatives, are obligated on the basis of the EU standard contractual clauses for the transfer of personal data to third countries to guarantee adequate data protection.

You will find the EU standard contractual clauses for the transfer of personal data to third countries under the following link:


You will also find information on international data protection under the following link: https://www.lda.bayern.de/en/international.html

8. Changes of purpose

The processing of your personal data for purposes other than those described will only take place to the extent permitted by a legal regulation or subject to your consent for the change of purpose of the data processing. In the event of further processing for purposes other than those for which the data were originally collected, we will inform you of these other purposes before the further processing and make all relevant information available to you.

9. The deletion of your data

We delete or anonymize your personal data as soon as they are no longer required for the purposes according to the aforementioned items for which we collected them. As a rule, we store your personal data for the duration of your user relationship with respect to the website.

After the expiry of these periods of notice, the data are deleted, insofar as these data are no longer required due to legal retention periods, for criminal prosecution or for the safeguarding, assertion or enforcement of legal claims. In this case, they are locked. The data are then no longer available for further use.

10. Automatic case-by-case decision making or profiling measures

We do not use any automated processing steps in order to reach a decision – including profiling – in connection with our website.

11. Your rights as an affected individual

11.1 Right to information

Pursuant to Article 15 GDPR, you have the right to request us at any time to provide you with information concerning personal data relating to you that we process. You can make this request by sending a postal letter or e-mail to the above address.

11.2 Right to rectification of incorrect data

You have the right to request us to immediately rectify your personal data if they are inaccurate. To do so, please contact the above addresses.

11.3 Right to erasure

You have the right to obtain from us the erasure of personal data on the grounds described in Article 17 GDPR. These grounds especially give you the right to erasure if the personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed, if the personal data have been unlawfully processed, if we have received an objection to the processing, or the personal data have to be erased in compliance with a legal obligation in Union or Member State law to which Koelnmesse is subject. With regard to the duration of the data storage, see Item 11 of this data protection declaration. To exercise the aforementioned right, please contact the above addresses.

11.4 Right to restriction of processing

You have the right to request us to restrict processing pursuant to Article 18 GDPR. This right applies, in particular, to the following cases: When the accuracy of the personal data is contested between the user and ourselves, for a period enabling us to verify the accuracy of the personal data; the user has an existing right to erasure but opposes the erasure of the personal data and requests the restriction of their use instead; the data are no longer needed for our purposes, but they are required by the user for the establishment, exercise or defence of legal claims; the user has objected to processing pending the verification whether our legitimate grounds override those of the user. To exercise the aforementioned right, please contact the above addresses.

11.5 Right to data portability

You have the right to receive the personal data concerning yourself, which you have provided to us, in a structured, commonly used and machine-readable format pursuant to Article 20 GDPR. To exercise the aforementioned right, please contact the above addresses.

11.6 Right to object

Pursuant to Article 21 GDPR, you have the right to object, on grounds relating to your particular situation, at any time to processing of personal data concerning yourself which is based on point (e) or (f) of Article 6 (1) GDPR. In that case, we shall no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or for the establishment, exercise or defence of legal claims.

11.7 Right of appeal

If you have a complaint, you also have the right to appeal to the responsible regulatory authority. The responsible regulatory authority is:

Landesbeauftragte für Datenschutz und Informationsfreiheit Nordrhein-Westfalen
Postfach 20 04 44
40102 Düsseldorf, Germany

Tel.: +49 211/38424-0
fax: +49 211/38424-10
e-mail: poststelle@ldi.nrw.de

12. Changes to this privacy policy

The current version of this privacy policy can always be called up under “Security and Data Protection”.